Cross-media campaign for Harvard Business School's Burning Question Leadership Exchange Conference done by Brainco graduates Leena Hashim-Waris (AD) and Colin Corcoran(CW).
In the interactive piece, question marks in Economist articles burst into flames when the cursor moves over them and a payoff appears in the rollover bar.
Thoughts?
In the interactive piece, question marks in Economist articles burst into flames when the cursor moves over them and a payoff appears in the rollover bar.
Thoughts?
4 comments:
I like the icon in the upper left hand corner.
Is the second execution a print piece or is it an Alt Media piece which involves the medium of Eye Covers?
Eye Covers in private jets. ?
Eye Covers are hot right now...
I like the interactive a lot--the "burning question" is brilliant.
I think that the hotel and plane executions would have to be more carefully targeted to be successful, though.
Post a Comment