One of my favorite student print campaigns ever, done by Miami Ad School graduates Monica Escobar (AD) and Gaston Gorali (CW). The strategy is incredibly transparent in the execution. Simple, very smart and easy on the eyes.
Subscribe to:
Post Comments (Atom)
5 comments:
I really dig this strategy. A lot. It's a different take on travel or more accurately a reason to travel to a place. It's simple and smart. Unlike most travel ads that are all about how nice a place is and the attractions, its saying come see a culture that hasn't been washed away with commerce, while you still can.
Unique, simple, new, smart.
(It is the same ad 3 times though.)
I just took another look after posting and although the execution is the same the art direction and situations make it different enough.
Killer campaign.
Great stuff.
Is this from The One Show?
From years back, yeah. AD Monica Escobar is now at Ogilvy in NY.
Wow, I'll admit I didn't get it. Had to read the comments first. I think its a cool strategy, now.
I think the reason that I didn't get this was because of the stigma I associate with Vietnam.
I certainly don't think of it as a travel destination and this campaign didn't do much to reverse my preconcieved notions.
It seems to me like there are bigger problems than commercialization to potential travelers. LIke me possibly running the risk of trip wires during my jaunts in their rainforests. To me it says, "Come see Vietnam before its actually convenient and comfortable to stay here."
My Vietman opinions have been formed solely from war movies though.
BUT, they probably aren't targeting idiots like myself. Never have I claimed to be intelligent.
Post a Comment