Where portfolio students talk.

Tuesday, August 21, 2007

Craftsman Tools

This Craftsman Tool campaign was done by Merry Natalia Sukmato of the Academy of Art University. The illustrations are simple, clean and beautiful. Thoughts on the campaign?


Brock Johnson said...

Great illustrations.

The campaign leaves much to be desired for me. Same thing three times and a very first level thought. The tag really isnt there
for me either: "Build Bigger."

I'm not trying to be a hater here, it just seems way to easy of a campaign.

R. Falch said...

They look nice. I don't really love them.

But they are nice to look at.

Wait, are we still talking about ads?

C said...

Are you still resorting to sarcasm to relay a point?

R. Falch said...

I think that you're mixing your definitions up.

Glad you showed up though. It's always nice to have your refreshing, non-bitter opinions around.