Piggybacking on the BMW discussion is this GE Lightbulb spread by Lee Hanson (CW), graduate of Brainco in Minneapolis and writer at Colle McVoy. Would GE ever run this? Probablly not. But does it make me laugh, is it smart, and does it work? I say yes.
Where do you draw that subjective line between something working, and something being too crass and or studenty?