Leo Burnett once warned us that advertising is not a science. Bernbach had been quoted as refering to advertising as art.
But is it? Is advertising art? Do remember, science is about solving problems (based upon agreement from the scientific community) wheras art doesn't nec. set out to solve a problem. Aren't we trying to solve problems?
I commonly reffer to advertising as business. A creative business that may employ artistic elements, but is not art. Your thoughts.