Portfolio Party

Where portfolio students talk.

Monday, February 18, 2008

The PBR Revival

"By 2001, sales of the Pabst Blue Ribbon (PBR) had fallen to less than 1 million barrels, about one-tenth its peak in 1975. In 2000-01, Pabst sales executives noticed that sales in Portland, Oregon of PBR were growing, without any marketing or explanation. Further research found a local Portland bar had changed its offering to Pabst after a local beer went off the market. It was found that the local community was made up of a large counterculture along with working class people and college students who had adopted Pabst as their brew. Soon other bars in the area started to offer Pabst as their less expensive beer (Portland being famous for its high-end microbrews)[2].

From Portland PBR has become popular again, spreading throughout the country. For example, in Richmond, Virginia, PBR is sometimes referred to as the "People's Beer of Richmond", under the same counter-culture/working class mantle as Portland.As a sign of this remarkable revival, Pabst Blue Ribbon became available for the first time since the 70's in long neck bottles. A tremendous event in Panama City Beach, the bi-annual Harley-Davidson Motorcycle Rally has allowed PBR to endorse it, attracting thousands of the sorts which have now incorporated Pabst as much into their identity as the motorcycles they ride."

A modern day brand revival sparked by what? What's the most important thing a brand must have in order to have a chance with "the people."

Sunday, February 17, 2008


Now anyone can post directly to the blog. Please limit posting to your original student work. Below is the log-in and password information.

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Monday, February 11, 2008

Blue Nile

This Blue Nile print single was done by Kris Robertson (AD) and Brock Johnson of Brainco. An interesting approach to selling diamonds. Thoughts?