Where portfolio students talk.

Wednesday, September 19, 2007

Stranger than Candy


Here's another candy ad, but from a very different place. This Butterfinger microsite ad for Follow the finger was done by Ewa Lonska (AD) now at JWT Chicago and Beth Kerin (CW) of Chicago Portfolio School.

The microsite was done by Threshold.

A writer and instructor of mine at Colle + McVoy in Minneapolis once gave me a bit of advice saying that sometimes people (CDs among others) get sick of headlines that sound like headlines, and sometimes there's a value is lines that are outrageous near the extent of (but not crossing) the WTF line. I'm curious what you think about these. And do you believe there is a value to these kinds of headlines?

15 comments:

R. Falch said...

Someone should tell me what that website is about because I can't stop trying to put this monkey in a dress.

Casey Brewer said...

Fuck me. "Battle of the Balls"?

The original ping pong film can be found on the link below, made 2002. Well before any of these poaching douch bags got their hands on a battledore. I better start getting some checks in the mail. Grrrrr.

http://video.google.com/videoplay?docid=1051392953932238613

Andy said...

a student did this? seriously?

the key to getting the monkey in the dress is to bounce him.

R. Falch said...

Don't you tell me about bouncin' monkeys into dresses!!!

americanmidwestsamurai said...

Any thoughts on the actual headline?

R. Falch said...

I like where it was going.

But I don't like where it went.

But you know, everyone's a critic and most people are DJs.

Arthur said...

That's awesome.

Thank you--words to live by.

Arthur said...

That being said:

More subjective, headlines or art direction? Visual solutions or word solutions?

R. Falch said...

I heard Casey invented ping pong!

Casey Brewer said...

Falch, we'll see how upset you get when in five years there's a major motion picture and film competition called "Masturbating in the Corner While Crying".

What headlines are you guys referring to? The one Butterfinger line? It's funny, but it wouldn't mean anything without the microsite.

americanmidwestsamurai said...

Ok, these were created out of JWT Chicago right after the AD and CW got jobs.

Brock Johnson said...

It's even worse when your finger comes out red afterwards.

mplsminx said...

The Finger frightens me! The line is so out-there it's almost too out there. I'm not making much more sense than the line itself.

Falch, I also like the Hold Steady.

R. Falch said...

Glad that didn't fall on empty ears Minx.

Frankie G. said...

Headline works for me. It's fun and fits that wacky ideal which so many candy's/gums/sweets are turning to these days, all in hopes of being noticed. Seen those Wrigley 5 gum ads? Barf! Anyway, aren't these old? What kills me is the terrible kerning. Was that part of the AD's 'style'?