Follow the finger was done by Ewa Lonska (AD) now at JWT Chicago and Beth Kerin (CW) of Chicago Portfolio School.
The microsite was done by Threshold.
A writer and instructor of mine at Colle + McVoy in Minneapolis once gave me a bit of advice saying that sometimes people (CDs among others) get sick of headlines that sound like headlines, and sometimes there's a value is lines that are outrageous near the extent of (but not crossing) the WTF line. I'm curious what you think about these. And do you believe there is a value to these kinds of headlines?