Where portfolio students talk.

Friday, September 7, 2007

It works really well, apparently.


Okay, Let me just fill you guys in:

Can you might appreciate the subtlety of this ad, done by a Brazilian agency, for a lubricating gel (K-Y equivalent) targeting the French market? It appears the Brazilians were trying to come up with an ad that was neither offensive nor tasteless.

The picture looks completely innocent...until the details sink in.

Apparently, this ad has created quite a buzz in Europe. The ad company has won several awards for it, including 18th Annual London International Advertising Awards and the LEAFyear2 Awards Ceremony announced at the Galveias Palace in Lisbon, Portugal. (See the ad agency Ansell for more details).


If you don't get it, take your time. All I can say (as a hint), apparently, the stuff really works.

5 comments:

R. Falch said...

Ouch.

Gong Liu said...

that was my reaction exactly....ouch.

that's a turn-off for many...

Brock Johnson said...

A pole up a vagina isn't tasteless?

R. Falch said...

Who said it was up a vagina?

Anonymous said...

Isn't lube so sex is more pleasurable and not so you can fit garbage can sized poles up your vagina.

I don't know how this girl isn't dead, that has to be up to her ribs by now.

C