I have a feeling at my own school, the general consensus would give the ad a resounding "meh" (thats not to say I agree with it, because quite frankly I don't). They would say things like:
- Its just a visual gimmick.
- Being able to eat Oreos at anytime of the day isn't an interesting strategy--it doesn't do anything to really build the brand.
Is it brilliant? I don't know. Of course, this is a tremendously subjective industry, but most people consider the safety pin Volvo ad brilliant-- and how different really is this from the safety pin? Just want to open this up to discuss some broader issues.