I have a feeling at my own school, the general consensus would give the ad a resounding "meh" (thats not to say I agree with it, because quite frankly I don't). They would say things like:
- Its just a visual gimmick.
- Being able to eat Oreos at anytime of the day isn't an interesting strategy--it doesn't do anything to really build the brand.
Is it brilliant? I don't know. Of course, this is a tremendously subjective industry, but most people consider the safety pin Volvo ad brilliant-- and how different really is this from the safety pin? Just want to open this up to discuss some broader issues.
10 comments:
I imagine that this is a one-off.
But I'd be impressed if there were two other ads.
Cool execution.
i love it. it's just gorgeous.
a "phases of the moon" execution would be awesome, too. plus, then you wouldn't even need the copy.
Minx, do you feel this is as strong as the Volvo saftey pin ad?
this reminds me of the McDonalds sundial billboard. Except this one seems less compelling.
-anon
What's the Volvo pin ad?
Its in Whipple. A saftey pin bent into the shape of a Volvo.
beautiful ad. i agree minx.
Oh yeah, I know what you're saying.
I don't think it's fair to compare the two...
It's a visually stunning ad. And I also think it's campaignable. It's a great idea. Not sure its a BIG IDEA though. It's a beautiful branding exercise though.
Falch is right. I can't compare the two, really. Both brilliant in their own right.
The more I look at this the more I dislike the copy indicating the time of day, since the tag kind of re-says it. But it's needed. I don't know.
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