Where portfolio students talk.

Tuesday, September 11, 2007

Anytime Oreos


Here's a very clean Oreo solution done by Jeseok Yi (AD) of School of Visual Arts. It executes the strategy instantly--do you buy it?

I have a feeling at my own school, the general consensus would give the ad a resounding "meh" (thats not to say I agree with it, because quite frankly I don't). They would say things like:
  • Its just a visual gimmick.
  • Being able to eat Oreos at anytime of the day isn't an interesting strategy--it doesn't do anything to really build the brand.
But personally, I counter with the fact that it works. And it works quickly and beautifully to articulate the strategy. This is the kind of work that wins in award shows, gets students recognized, and gets them into great agencies. As a guy who looks at a lot of student work, and a lot of resumes to go along with that work, I've come to this fairly sturdy realization.

Is it brilliant? I don't know. Of course, this is a tremendously subjective industry, but most people consider the safety pin Volvo ad brilliant-- and how different really is this from the safety pin? Just want to open this up to discuss some broader issues.

10 comments:

R. Falch said...

I imagine that this is a one-off.

But I'd be impressed if there were two other ads.

Cool execution.

mplsminx said...

i love it. it's just gorgeous.

a "phases of the moon" execution would be awesome, too. plus, then you wouldn't even need the copy.

americanmidwestsamurai said...

Minx, do you feel this is as strong as the Volvo saftey pin ad?

Anonymous said...

this reminds me of the McDonalds sundial billboard. Except this one seems less compelling.
-anon

R. Falch said...

What's the Volvo pin ad?

americanmidwestsamurai said...

Its in Whipple. A saftey pin bent into the shape of a Volvo.

Brett said...

beautiful ad. i agree minx.

R. Falch said...

Oh yeah, I know what you're saying.

I don't think it's fair to compare the two...

Jac Madsen said...

It's a visually stunning ad. And I also think it's campaignable. It's a great idea. Not sure its a BIG IDEA though. It's a beautiful branding exercise though.

mplsminx said...

Falch is right. I can't compare the two, really. Both brilliant in their own right.

The more I look at this the more I dislike the copy indicating the time of day, since the tag kind of re-says it. But it's needed. I don't know.