Where portfolio students talk.

Monday, September 10, 2007


This print campaign was done by Moyeenul Alam (AD) of Miami Ad School. Interesting visual style and solution for famed sports drink. Thoughts on the campaign?


R. Falch said...

The illustrations remind me of Shel Silverstein.

Andy said...

maybe i'm missing something, but i don't get it.

the visual of the bad shit happening and the dude running make it look like gatorade gives them the energy to go save people... but i'm not sure. i'm probably way off.

i'm confused.

Anonymous said...

I also don't get it.

Plus Gatorade is one of those brands that already has some pretty good executions out there, as well as the fact that Gatorade has and always will be associated with sports.

Cow abduction prevention seems like a stretch.

americanmidwestsamurai said...

Shouldn't we be stretching as students? I understand if you just don't get it, it doesn't work.

But just because Gatorade has been defined as a sportsy sports drink, I don't think every Gatorade ad thereafter has to fit that same mold.

Should we be creating work that could really be accepted by the client and run, or should we be taking chances and demonstrating our ability to think of and create really ballsy, "original" ideas?

Anonymous said...

I thought about that when I first saw this campaign, the Mitch Hedberg joke about how you don't have to be a sweaty athlete, you can just be a thirsty dude. (to enjoy gatorade.) I think that would be a fresh and funny way to go about rebranding gatorade, even though it would be ripping off Mitch.

But I think it's important for at least one campaign in your book to completely rebrand an existing product, it's fun, it gives you a lot of creative freedom, and demonstrates that you could do it in the real world.

R. Falch said...

Mitch makes a great point. I think there are plenty of thirsty dudes who love Gatorade.

I think as a student you should showcase your ability to work within a compelling strategy and make "original" creative work.

I don't necessarily dig these executions but I like how they aren't using the sports angle as a crutch.

Anonymous said...

I agree with the Falch. He seems like a dude that gets thirsty for Gatorade without having to workout. With that being said though, these ads are just goofy to me. Not because they jar my idea of a sport drink. Rather, because they seem too much like other sport drink ideas. Do I have to mention what 'Go for it' reminds me of? These ads are athlete themed. They just don't feature any of them. But the idea is the same. Be the hero. Do something amazing. Overcome the odds. All the same stuff, except in these ads the jersey is swapped for a regular tee.