Where portfolio students talk.

Tuesday, September 25, 2007

Orbit This

Bored of yet another student ad? Here's some recommended reading. Gordon McKenzie's Orbiting the Giant Hairball is an excellent not really about advertising book, that deals with creativity and its role in a corporate setting.

Perhaps even our own "creative" schools become a bit hairballish. McKenzie's lessons will help keep you in orbit if you find that to be the case.

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