Where portfolio students talk.

Sunday, September 9, 2007

All Aboard

These long copy ads were done by Siow Wei Kay(AD) of the Art Academy for Amtrak. Thoughts on the art direction, using the book in the page technique, and the return to the classics strategy.


mplsminx said...

One thing I would have changed about this ad is to put more trinkets around the border.

Otherwise, I think it's quite nice. The vintage book/old Western feel is just right for train travel.

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