Where portfolio students talk.
Saturday, July 7, 2007
A word from the designer: fun with gum.
I caught this out at my local gas station, and being the racoon with shiny, new, pretty packaging that I am, I had to admit that it was fairly innovative. I did some research on the gum, and the gum is created by wrigley's, called 5 because it is how many senses that are activated when using this gum. As a designer, I think it's very smart, but also practical, like "why didn't I think of that?" kind of mindset. I only got one of the packs, and the gum is good, but I just want to see what other design students or possibly other ad students think of it.