Where portfolio students talk.
Monday, July 30, 2007
This campaign for Liz Lange was done by Carly Conrad (AD) Nicole Dumouchel (CW), graduate of the Creative Circus.
The art direction is pretty stellar in my opinion. I'd love to have something that looks like this in my book. The headlines do the heavy lifting in terms of communicating strategy, but the elegant, finely detailed illustration--extravagant as it may be--doesn't get in the way of the writing. A classic example of not sacrificing and not compromising both by the AD and the CW, working to create an excellent solution.
Thoughts on Liz Lange?