Where portfolio students talk.

Tuesday, October 2, 2007

Wolford Nylons



These spreads for Wolford (nylons) were done by Kelly Riordan (AD), B. William Johnson(CW) and Nobuhisa Tanimoto (CW) of Brainco.

All thoughts are welcomed and encouraged as usual.

17 comments:

Casey Brewer said...

These are smart and clean. probably what a good nylon ad should be. Was this for a Newspaper class? Just wondering why they're all gray scale. A splash of color would be nice, perhaps in the type?

Excuse my naivete, I'm a dude. What is the purpose of nylons? Give your legs color? Keep them warm? I have no idea.

Casey Brewer said...

One more thing. The third ad is the sexiest because the picture has some contrast, the other two look REALLY flat.

alinas said...

these are horrible and sexist beyond measure. sorry, guys.

as a woman, I am completely turned off. not to mention, this is an ad where I assume you want the copy to shine and it just falls - flat.

Anonymous said...

Yeah, I agree with alinas. These lines are written from a guys perspective. I'm sure he meant well but the thoughts wouldn't connect with a target of women. I say dig deeper into a womans basic reasons for wearing these. No need for the extra romance.
-anon

Brock Johnson said...

Thanks for the comments.

Could you explain what offends you in these ads so we can fix em up if need be?

R. Falch said...

The only thing that offends me is that the headline starts with "because".

arthur said...

If the line reads as is w/out the "because" does it read simply as an observation and not as much as a compelling (or not so compelling if it is infact the case that this is terribly offensive) reason to buy Wolford?

R. Falch said...

I don't want to rewrite it for you, but I think that you can have the line be compelling and use that same thought of looking through the glass ceiling or whatever—without using "because".

It doesn't offend me either, by the way, but you don't need that word!

Also, the fact that this campaign seems to be semi-polarizing should be enough to keep it alive for a while longer.

minx said...

i am not killing this campaign. people react to it like craaazy. and i love that.

i find it interesting to read all the "this campaign is sexist" comments. as the art director and as a woman, i find these lines to hold truth.

as for sexism in the legs-as-icon, i find that preposterous. if you have even idly flicked through a fashion magazine lately, you will see imagery that surpasses these legs in sex-quotient by leaps and bounds.

thank you all for your comments. we do appreciate them.

Casey Brewer said...

Did Falch just use the caveat, "I don't want to rewrite it for you..."?

Wow.

R. Falch said...

I was trying to be polite, jerkbag.

Anonymous said...

Minx, is your goal just to get a reaction out of people? I think the objective should always be to develop appealing concepts not just ones that get attention. Maybe that's why you don't understand why some don't agree with this campaign.

minx said...

anonymous,

i find reactions interesting and inspiring, but by no stretch of the imagination is it the only reason to keep working a campaign.

R. Falch said...

Another brutal lashing from anon!

Eric said...

Not really a fan. Layout is basic and done a million times. They are sexiest and anyway, do women even wear panty hose anymore?

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