These billboards for SAS Airlines were done by Daniel Berenson(CW) of Adhouse NYC. It demonstrates the classic lingua franca juxtaposition line. Is the execution easy, or does its simplicity carry well and hit easy? Consider the medium.
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5 comments:
I'd like it more if there were: a monkey, big foot, ninja, wild boar, etc...
How is that helpful?
I wonder if people will have time to read the smaller print at the bottom.
Otherwise, they're bold and graphic and I like that. I think the copy translates well. No pun intended.
I think it's fairly obvious how that's helpful...
Is there an ad in that picture or just a terrible cloud? Cuz the cloud is all I see. Kill it.
-Frankie G.
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