Where portfolio students talk.

Thursday, October 11, 2007

The Impact of Interactive Social Networks



Internet social networking. Essentially, My Space and The Facebook. They are massive, with millions world wide. Reach, and involvement are incredibly high. People love branding themselves.

What is to come in terms of marketing for the present and future of this relatively new phenomenon--the possibilities seem vast. And how does that effect us as students of persuasion? Facebook executions in student books?

5 comments:

R. Falch said...

Account people are in love with this idea.

arthur said...

Should they be?

R. Falch said...

Well, maybe.

But that doesn't mean it's a good idea.

It has to be more than making a fake page to try to sell something to someone.

minx said...

And the problem is that so many real-world executions fall flat because all they do is make a fake page. It isn't carried further and it doesn't feel authentic.

I guess the big question is how to make a marketing friend-page feel real. I'm interested in knowing who's really succeeding in this media?

arthur said...

The Facebook does a good job at not making fake pages, and integrating their marketing into quirky little games and applications. They are coincidentally owned by Google. (hmm)