Where portfolio students talk.

Monday, October 22, 2007

Integration is Paramount



This integrated campaign for Trek II Relay was done by Alex Harvey (CW) of Chicago Portfolio School. It gives us the opportunity to talk about the importance of having an integrated campaign in your book. Alex's interests me particularly in that the only traditional media chosen was print (or poster?).

Thoughts on the importance of showing a big idea and blowing it out through different media. How valuable is it? How many integrated campaigns do you want to show typically in a standard student book?

1 comment:

ERIC said...

I've been told you should try and blow out a few campaigns in your book. If it has legs and it's good, then do it. CDs love that shit