Where portfolio students talk.

Thursday, June 28, 2007


A great partnership is key in producing great work. To use Luke Sullivan's old adage--1 + 1 = 3.

I'm curious as to how everyone works at the different ad schools across the country. Do you sit down and do strategy for one meeting, then meet again and concept executions at another meeting? Do you try and bang out as much as humanly possible in one meeting?

I know at Brainco, most students are so busy with other projects, it limits students' ability to sit down for really long hours at a time and get a whole lot of work done. We usually will meet between 2 and 3 times a week--sometimes get executional stuff done separately, sometimes everything together, but always come up with strategy together.


1 comment:

Anonymous said...

Isaac Newton discovered gravity when an apple fell on his head.

Some people sit down for hours trying to get the 'holy grail' of ideas, others get drunk and won't miss a beat.

Whatever you do to be "creative" just make sure that it is fun for you.

We all got into this industry becasue we weren't willing to settle for some butt fuck sales career, as a result of an indeciseve (spell check) college major.

Creativity as a definition should be fun, so whatever you do have fun. If you don't, you might as well sell a bone imaging machine that measures bone mass 10% better than other machines.
PoH - great movie.

As Luke Sullivan said, "We are the rockstars of the business world."