These ads for Norton System Works were done by Stella Geurtsen and Kris Spape at the Junior Academy for Art Direction in Amsterdam. To me, its an example of a smart visual solution--not a exaggerated benefit (a favorite of the Brasillians).
Thoughts on the significance of the visual solution today, both in the industry and in student work. Is the increase in visually-driven work winning awards both domestically and internationally the effect of:
Thoughts on the significance of the visual solution today, both in the industry and in student work. Is the increase in visually-driven work winning awards both domestically and internationally the effect of:
- Globalism, as ideas today are so readily and instantly communicated without regard to physical distance?
- A result of continually declining intellectual capital throughout culture?
- A new age in marketing, where the success of creative endevors in marketing can not be measured inside the box of traditional media--but in its potential to become something far more than just "advertising"?
- Something else?
10 comments:
I think the first ad is a wonderful one shot.
I think these ads confuse the heck out of me.
I hate to feel stupid, but I don't get it.
People who don't use Windows might not understand. It's THE standard desktop.
I had to ask someone in accounting and they explained it to me.
...
just the first? I like them both, a lot.
i think its funny how no one knew because it was windows...
Do people still use that garbage?
Over 90% of the world.
Yeah, over 90% of the world.
hey think different eh?
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