Where portfolio students talk.

Wednesday, December 5, 2007

Norton



These ads for Norton System Works were done by Stella Geurtsen and Kris Spape at the Junior Academy for Art Direction in Amsterdam. To me, its an example of a smart visual solution--not a exaggerated benefit (a favorite of the Brasillians).

Thoughts on the significance of the visual solution today, both in the industry and in student work. Is the increase in visually-driven work winning awards both domestically and internationally the effect of:
  • Globalism, as ideas today are so readily and instantly communicated without regard to physical distance?
  • A result of continually declining intellectual capital throughout culture?
  • A new age in marketing, where the success of creative endevors in marketing can not be measured inside the box of traditional media--but in its potential to become something far more than just "advertising"?
  • Something else?
All thoughts welcomed and appreciated. More consistent posting will likely ensue. And please, send us your work/thoughts/ideas: portfolioparty@gmail.com

10 comments:

R. Falch said...

I think the first ad is a wonderful one shot.

minx said...

I think these ads confuse the heck out of me.

Anonymous said...

I hate to feel stupid, but I don't get it.

americanmidwestsamurai said...

People who don't use Windows might not understand. It's THE standard desktop.

R. Falch said...

I had to ask someone in accounting and they explained it to me.

...

R Thomas said...

just the first? I like them both, a lot.

Anonymous said...

i think its funny how no one knew because it was windows...

Do people still use that garbage?

americanmidwestsamurai said...

Over 90% of the world.

Anonymous said...

Yeah, over 90% of the world.

Anonymous said...

hey think different eh?