Where portfolio students talk.

Sunday, December 9, 2007

Child's Play


This L'Oreal Kids headline campaign was done by Barb Eztkorn (AD) and Theresa LaGuardia (CW) of Brainco. We don't see a whole lot of kids stuff--or good kids stuff. Is the key to create a message thats directed more at parents? And how successful are these headlines working in this difficult product category?

6 comments:

R. Falch said...

I'm not sure a lot of toddlers read print ads, so I guess it's pretty important that the message targets the parents.

Anonymous said...

don't they?

R. Falch said...

Who is they?

Anonymous said...

I dont know, like they seem like something you'd see in a real magazine so kudos on that but I don't know.

R. Falch said...

Engrish?

Nywriter said...

I think the lines aren't consistent enough. Part of them seem to talk to parents and the other seem to speak to kids. It makes the campaign seem somewhat disjointed.