This L'Oreal Kids headline campaign was done by Barb Eztkorn (AD) and Theresa LaGuardia (CW) of Brainco. We don't see a whole lot of kids stuff--or good kids stuff. Is the key to create a message thats directed more at parents? And how successful are these headlines working in this difficult product category?
6 comments:
I'm not sure a lot of toddlers read print ads, so I guess it's pretty important that the message targets the parents.
don't they?
Who is they?
I dont know, like they seem like something you'd see in a real magazine so kudos on that but I don't know.
Engrish?
I think the lines aren't consistent enough. Part of them seem to talk to parents and the other seem to speak to kids. It makes the campaign seem somewhat disjointed.
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