Where portfolio students talk.

Thursday, December 13, 2007


Droga 5's, HoneyShed (beta)is here. Read here for more information. In a marketing age where more and more things are becoming interactive, real time and integrated, what does it mean to students trying to get into the "game?"

Will we start seeing the devaluing of classical creatives (including probably most all of us)--and more people in the bidness about transforming the possibilities of media? Your thoughts.


Casey Brewer said...

What is this? Home shopping network for wannabe hipster douche bags? Egad that was nearly unwatchable.

Casey Brewer said...

I guess they describe it as the QTV for the MTV generation. Puke.

I really don't see why anyone would want to sit through long-play advertisements delivered by monumental poseurs. Then again, poseurs are pretty lame.

Droga has done some cool things attempting to capture this urban chic market, but has anybody ever really bought into it?

The Ecko "Air Force 1 Graf" stunt was largely sniffed out and panned by Graf sites and message boards. Ecko seemingly lost loyalties and credibility from that, although you never hear about it.

I guess the first time I saw Beat Street I started wearing plastic pants with zippers on them and bandanas on my knees. Even when real b-boys were wearing sweats and cruddy muscle shirts. Maybe that's the market he's trying to attract, still seems way to safe and phony for me.

Bah, it's advertising, why did I just waste my breath.

R. Falch said...

I'm not buying this, I appreciate that they created it, but I don't really care that much.

I will say, that Droga5 consistently delivers innovative work, that occasionally makes a difference.

And I think that as the Echo brand grew, they were naturally going to lose some early loyalists.

Just like Shepard Fairey.

Casey Brewer said...

Nah, this is the lamest thing I've ever seen. I'm writing a rant about it today when I get some time.

Martinez and I spent an hour last night talking about how bad this is.

The whole intent behind branded content is really stupid to me. The last thing I need to know while reading something or enjoying some form of entertainment is that I need to buy something. Maybe I'm too cynical, but are 18-35 (their supposed target) year olds that gullible these days?

That Ecko shit was whack as hell too. Nobody within the inner sanctum ever bought that stunt, and it only made them look like clowns when every graf blog in the world was calling Ecko a wanker.

What really has Droga done? I mean I really respect the man and his intentions, but his ideas have seemed far too lofty and even ridiculous in some cases. I liked the water campaign they did, but the majority of their work is constantly hailed as genius by everyone except the market they were trying to target in the first place. I know it's blasphemy to criticize their work, but paint me unimpressed.

I would however love to work there and spend bazillions of client dollars thinking of these type of ideas. I mean, that would fun right?

americanmidwestsamurai said...

I think MTV has made a generation of young kids pretty f--ing retarded. I am consistently amazed at how low-brow, and unsophisticated they, along with BET, VH1 and a sleau of network programming directed towards the youth market has become.

Obviously, content-wise the creativity and imagination involved is very lackluster, but the minds of kids who listen to Avril Lavine and watch Hell Date are just as void.

It's not adding to the culture. But it may be a stepping stone to something that could.