This alternative media/ambient piece was done by Andrew Bernardi (AD), Sarah Brown (AD) and Gabriel Cendoma(CW) of The Creative Circus. Are creative directors more and more wanting executions outside the clutter of print--or when it boils down to it, do they really just want to see print? Thoughts?
3 comments:
I dig the idea although I think it needs a short word or two mentioning strength, I didn't quite catch it unitl I knew it was emphasising the strength.
I like the idea as a print ad, but as a hockey fan, this would drive me nuts. There are already 8 billion ads around the hockey rink and slapping something on the plexi-glass -- something that could detract from viewing the game -- wouldn't get a great response. Not only that, plexi-glass breaks all the damn time. (Case in point: http://youtube.com/watch?v=-6durSgm6Y0)
However, I do like how they chose the Xcel Center for the image.
All that said, I think it's better as a print ad.
Sure, it's annoying, but it's not real.
It's hard to imagine it being effective as a print ad.
Nice idea though.
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