This web ad for Ampad was done by Priyanka Guha (AD) and Amy Travis (CW) of VCU AdCenter.
It gives us an opportunity to talk about having web/interactive pieces in our student books. I think it's mostly clear that we should all have some web in our book. But what makes a good web ad? Should it play off the environment? Should it truly be interactive? Or is a banner that could work as a print, or outdoor equally as legitimate on the net as it is in print? Thoughts.
It gives us an opportunity to talk about having web/interactive pieces in our student books. I think it's mostly clear that we should all have some web in our book. But what makes a good web ad? Should it play off the environment? Should it truly be interactive? Or is a banner that could work as a print, or outdoor equally as legitimate on the net as it is in print? Thoughts.
1 comment:
Love trying to rock out the Web but I just dont get it.
Ampad? from this execution I don't get what the product is, and even if i knew what ampad was I would still be confused by seeing it in an online medium.
Then even if I could get through those first two things then I have to look at the line (that is crossed out) and the line reminds me of a brilliant campaign that came from Brainco for some garbage can. The perfect spot for great ideas.. or something like that. My bad Falch if i twisted your words.
I am not trying to hate on the whole idea but there is a lot going on for a scratch pad. Hopefully I'm not too stupid and it is for a scratch pad.
Keep it simple and if its for olden day actual physical writing, then play off that, wether you twist print or twist the digital aspect.
Right now, its a confusing execution with a confusing line with some confusing art direction.
Keep it simple, break down all the binary code that a web page is consisted of to scratch handwriting, there is a simple yet effective visuial solution.
IDK I am drunk, and I like the poke at Web but make sure it makes sense.
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