Where portfolio students talk.

Monday, November 12, 2007

Un-Natural Defenses

Yes, another NRDC campaign--but I thought it was a pretty interesting and unexpected approach, worthy of some discussion. This print campaign was done by Andrew Glafke (AD) and Gregg Hutson (CW) of the Creative Circus.

Thoughts on the strategy and its implementation. I dig the AD considerably.

1 comment:

Anonymous said...

long copy for trying to save the earth is the summation of too little too late.

Visual Solutions are the only way to go, people need to act quick therefore they need to think quick.

I like the copy and the AD but if you are trying to save the world then you should be a little more urgent.

PS post some new stuff.