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Where portfolio students talk.
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Hi, welcome to Portfolio Party. Where ad students everywhere can talk.
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If you would like to post some work you've done, here's the info.
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PASSWORD: portfolioparty
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1 comment:
While it's hardly an overarching and comprehensive "Great Headlines List," Sally Hogshead's portfolio contains some incredible writing.
Whats most interesting to me is the list of 1000 or so headlines she wrote to get down to four BMW Motorcycle ads. There isn't a direct link to the list, but it's in her online portfolio under the BMW Motorcycles tab (www.sallyhogshead.com).
It really speaks to the process thats required to nail down really good lines.
This doesn't really answer your question but perhaps it's helpful in some way.
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