Where portfolio students talk.
Friday, March 9, 2007
On the Issue of Borrowed Interest
The use of borrowed interest in advertising is a tricky, subjective line that ad students often try and stay very far away from. That being said, we've been taught at Brainco, that any of the rules or guidlines can be broken, if they're done in a different, "shit-my-pants" way.
So when is borrowed interest simply borrowed interest for the sake of it, and when can it be legitamtley creative element to an execution? Above I've posted two examples. On top, Miami Ad School grad Samantha Barsky uses a shot from a Christina Agguleria video to show the converse of Lego's. On bottom, Wojtek Stachowicz uses Charles Manson for Lego.
In your opinion, are these legal, or illegal? Do one of these work? Ensue discussion.