Where portfolio students talk.

Wednesday, January 2, 2008

Ted Airlines



This print campaign for Ted Airlines hit me immediatley with its art direction. It was done by Karen D'Souza (AD) of Chicago Portfolio School. Thoughts on the AD, and the fine line between making something that looks stunning and making the design integrate smoothly with the message.

What's the difference between great art direction, and just making something look really cool?

6 comments:

Anonymous said...

um wasnt the "ted" idea the concept of the original cmpaign? how are these even ads?

No hate but like the ted idea was a way to make uniTED airlines more friendly?

So doing ads for ted is like the same as doing ads based on Just do it?

Anonymous said...

by the way sorry for the bad english but im drunk so fuck everyone

R. Falch said...

I'm going to start a charter service called Neil.

And you'll be taught about Neils Bohr and his theory on atomic structure while listening to Neil Young and Crazy Horse.

Anonymous said...

hey hey my my... rock and roll wil never die..

Anonymous said...

I had an instructor who was at Fallon when the product launch was developed.

"TED" was actually the name of the discount arm of United -and still is. It's the name of the product, not the campaign.

Anonymous said...

I had an instructor that was at Fallon when the TED campaign was created.

"TED" was actually the name of the discount arm of United -and still is. It's the name of the product, not the campaign.