Where portfolio students talk.

Sunday, December 23, 2007

FedEx



This FedEx campaign was done by Leo Valadão (AD) and Luciana Elaiuy (CW) of Universidade Federal De Minas Gerais in São Paulo. It brings up the age old issue of play on words. Where and how does it fare here? Here's an example of a similar executional style done by Patrick Stewart (AD) and Heather Sullard (CW) of Brainco in Minneapolis.



Is one more sucessful than the other? If so why? What are your thoughts on wordplay in an industry where there are rules, and then there are none.

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Take the dent out. I like it because it's smart writing.

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Now I just feel dumb. It's very clever, I just still try to say "stupid driver" for the first one. I may have never figured this one out on my own.

I'm thinking those dashy line things from hangman would really help a non-writer like me out.

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In contrast to categorised advertising and marketing, the service service provider does not invest any upfront price tag to just take part: Groupon collects personal info from geared up shoppers and then contacts only those purchasers, primarily by everyday digital mail, who may well perhaps be intrigued in a specific item or providers.

Groupon employs a massive quantity of copywriters who draft descriptions for the special discounts showcased by e-mail and on the site. Groupon's marketing textual content for the 'deals' has been discovered as a contributing element to the popularity of the web site, showcasing a special mix of complete reality-analyzing and witty humor.

Owing to Groupon's marketplace receiving mainly composed of woman consumers, the offers are often concentrated on the wellness, physical fitness and splendor marketplaces.

There are possible problems with the organization solution. For circumstance in point, a productive deal could rapidly swamp a little business with way too a whole lot of consumers, jeopardizing a probability that clients will be dissatisfied, or that there will not be enough resolution to fulfill the desire from buyers. Hole, a massive clothing retailer, was completely ready to take care of 445,000 coupon codes in a nationwide offer (though it competent server issues at one stage), but a a lot more compact firm could flip out to be out of the blue flooded with customers. 1 espresso store in Portland, Oregon struggled with an enhance in clientele for three months, when it marketed shut to 1,000 Groupons on the one distinct day it was offered, in accordance to a solitary report. In response to connected troubles, Groupon officers position out that 'deal' subscriptions must be capped in advance to a practical amount.

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