Mission: Improbable?

This guerilla peice was done by Grace Chon (AD) of the Academy of Art University in San Francisco. To me an example of pretty cool guerilla that would probably be pretty hard to do in real life.

What do you think about hard-to-actually do alt media pieces and putting them into a student book?

Integration is Paramount

This integrated campaign for Trek II Relay was done by Alex Harvey (CW) of Chicago Portfolio School. It gives us the opportunity to talk about the importance of having an integrated campaign in your book. Alex's interests me particularly in that the only traditional media chosen was print (or poster?).

Thoughts on the importance of showing a big idea and blowing it out through different media. How valuable is it? How many integrated campaigns do you want to show typically in a standard student book?

The Uptown Effect

If you're in advertising, you shouldn't be all about advertising. That's my half-ass excuse for not posting anything today. So today, it's most definitely casual Friday. The question of the day:

• How legitimate is it to hate a team based solely on the obnoxiousness of their fans?

They key word here is solely. I certainly think that obnoxious fans can add to hating a team based on other factors (the players, the city, rivalries etc.), but can you for example, hate the Boston Red Sox or the Chicago Cubs because of the teeny-bopping, bandwagon-jumping fan base they attract?

Also, can this be applied to ad agencies? Sometimes I sense people hate on CPB because of their relatively explosive growth and popularity. Thoughts on what I call the "Uptown Effect" please.

Radio Flyer

This Radio Flyer campaign was done by Brainco graduates Paul Swiatek(CW) and Andy Westbrock(AD) as students.

Where do you go-to?

I'm stuck at dafont.com right now, searching for the font that clearly exists only in my head. I can't be the only one this happens to. So...tell me: what are your go-to sites for stock photography, free font downloads, and other ad-geek needs?

We learned way back in kindergarten how to share. Pony up. Save me.

The Impact of Interactive Social Networks

Internet social networking. Essentially, My Space and The Facebook. They are massive, with millions world wide. Reach, and involvement are incredibly high. People love branding themselves.

What is to come in terms of marketing for the present and future of this relatively new phenomenon--the possibilities seem vast. And how does that effect us as students of persuasion? Facebook executions in student books?

Air Inspiration

We all experience it, those moments when we feel completely uninspired to work on anything. When we feel we can't create something cool and original. The above two commercials are in my opinion the best Jordan commercials ever made and (among others) are what I turn to, to get me inspired, and motivated to crank out good work. God bless You Tube. What do you guys do when your brain feels like being lazy?