Listerine Part Duex

Listerine

Any thoughts?

The PBR Revival

"By 2001, sales of the Pabst Blue Ribbon (PBR) had fallen to less than 1 million barrels, about one-tenth its peak in 1975. In 2000-01, Pabst sales executives noticed that sales in Portland, Oregon of PBR were growing, without any marketing or explanation. Further research found a local Portland bar had changed its offering to Pabst after a local beer went off the market. It was found that the local community was made up of a large counterculture along with working class people and college students who had adopted Pabst as their brew. Soon other bars in the area started to offer Pabst as their less expensive beer (Portland being famous for its high-end microbrews)^[2].

From Portland PBR has become popular again, spreading throughout the country. For example, in Richmond, Virginia, PBR is sometimes referred to as the "People's Beer of Richmond", under the same counter-culture/working class mantle as Portland.As a sign of this remarkable revival, Pabst Blue Ribbon became available for the first time since the 70's in long neck bottles. A tremendous event in Panama City Beach, the bi-annual Harley-Davidson Motorcycle Rally has allowed PBR to endorse it, attracting thousands of the sorts which have now incorporated Pabst as much into their identity as the motorcycles they ride."

A modern day brand revival sparked by what? What's the most important thing a brand must have in order to have a chance with "the people."

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Never Aired...

Crazy Street Art

What's the brand here?

Blue Nile

This Blue Nile print single was done by Kris Robertson (AD) and Brock Johnson of Brainco. An interesting approach to selling diamonds. Thoughts?

My Visit to Wexley

I don't know where or how to start with my trip to Wexley, so like a teacher with a hangover on a monday: Here's a slide show.

VW from Ogilvy

This guerilla was done by Ogilvy in South Africa.

WebMD

This WebMD campaign was done by Chris Milne of The Creative Circus. Thoughts on these simple and elegant ads? Also, remember--the more you send, the more you see. If you want to share work, please send to: portfolioparty@gmail.com Thanks!

Ted Airlines

This print campaign for Ted Airlines hit me immediatley with its art direction. It was done by Karen D'Souza (AD) of Chicago Portfolio School. Thoughts on the AD, and the fine line between making something that looks stunning and making the design integrate smoothly with the message.

What's the difference between great art direction, and just making something look really cool?

Hillarious or Hokey?

2008 here we are. Is this alternative media piece by Mark Habke of The Creative Circus more puny or funny? Your thoughts.

FedEx

This FedEx campaign was done by Leo Valadão (AD) and Luciana Elaiuy (CW) of Universidade Federal De Minas Gerais in São Paulo. It brings up the age old issue of play on words. Where and how does it fare here? Here's an example of a similar executional style done by Patrick Stewart (AD) and Heather Sullard (CW) of Brainco in Minneapolis.

Is one more sucessful than the other? If so why? What are your thoughts on wordplay in an industry where there are rules, and then there are none.

Mercades AMG

Who said you can't put auto in your book? This headline for the Mercades AMG was done by Isaac Pagan (AD) of Miami Ad School and an whose name I will post when I find it out. Thoughts on the headline and its art direction?

Bayer Apsrin

This Bayer Asprin :60 was done by Jonas Mayabb (AD) and Jeff Butcher (Cinemotagrapher) of the Art Center College of Design Pasedena. Impressive as student work, it took a bronze at the 2007 Clios.

HoneyShed

Droga 5's, HoneyShed (beta)is here. Read here for more information. In a marketing age where more and more things are becoming interactive, real time and integrated, what does it mean to students trying to get into the "game?"

Will we start seeing the devaluing of classical creatives (including probably most all of us)--and more people in the bidness about transforming the possibilities of media? Your thoughts.

Brasillian Blues

Long copy--important for writers and art directors, they say. Show you can write, show you can handle lots of type. These Bush Harmonica ads were done by Raquel Salaro (AD), and Bruce Stern (CW) of The Creative Circus. Thoughts on the art direction and writing.

TiVo, Again...Really?

This TiVo outdoor was part of a campaign done by Derek Till (AD) and John Neerland (CW) of Brainco in 2001. It won Gold at the Minneapolis Show.

The TiVo ad on the left, by Adolfo Alcala (CW/AD) and Ozan Aslan (AD) of the Academy of Art University, was part of a campaign that won silver at the 2007 International Andy's. The one on the right, by Moyeenul Alam(AD) and Lucas Napolitano(CW) of Miami Ad School in Miami Beach, also won silver at the 2006 International Andy Awards. These aren't the only ones we've seen.

I don't think there is anything wrong with any of these executions. They're quick, concise and highly functioning. But can we please stop doing TiVo ads? How do they keep winning awards?

Child's Play

This L'Oreal Kids headline campaign was done by Barb Eztkorn (AD) and Theresa LaGuardia (CW) of Brainco. We don't see a whole lot of kids stuff--or good kids stuff. Is the key to create a message thats directed more at parents? And how successful are these headlines working in this difficult product category?

Logo Channel

This Logo Channel ambient piece was done by Parivaz Alloo (AD) of the Academy of Art University in San Francisco. The tag reads: "Television for Gays and Lesbians."