tag:blogger.com,1999:blog-6288641531795519232.post3365857762521603736..comments2023-10-07T04:04:35.304-07:00Comments on Portfolio Party: The Next-Gen Creativeamericanmidwestsamuraihttp://www.blogger.com/profile/05868702591135701767noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6288641531795519232.post-54822394385019747932007-07-19T03:01:00.000-07:002007-07-19T03:01:00.000-07:00from an earlier comment. "A bill board in a virtu...from an earlier comment. <BR/><BR/>"A bill board in a virtual word may not turn many digital heads but pushing the envelope much further and you are going to lose the attention of older Teachers and Cds who dont see the possibilities of this new medium."<BR/><BR/>A good CD will recognize the and innovative thinking. A CD that is stuck so much in the "old ways" is not worth working for.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6288641531795519232.post-86985922673956943902007-07-19T02:45:00.000-07:002007-07-19T02:45:00.000-07:00If this is the true reality, which it might be, th...If this is the true reality, which it might be, then aurthur you are to something. Something more. <BR/><BR/>Mass media at the moment is trying to acheive perfection. Get to the consumer and make them buy your product. If your product appeals to middle aged men, the advertise on the WPT or the WSOP. If your product speaks to women below the age of 50, then put your stuff on the WE network or O! Oxygen. At some point and I'm sure it's already taken place the typical medium has died. <BR/><BR/>It's up to us to not only figure out how to brainwash the consumer but to brainwash them where they will be able to be brainwashed. <BR/><BR/>the internet is huge, duh. Like aurthur said, no legitamite company can go without a website. So what is next. Advertising to people who spend 12 hours a day on their computers trying to slay the evil Galgamor. Or is the fantasy land where Galgamor exists, the lexicon that we, as creatives have to create. <BR/><BR/>What I'm saying is that advertising in games is and has already been around. What do we as creatives have to do to incite the next media revolution? When you are dealing with a multi million brand is it too much to create a world like WOW or the Sims ? A world that people can connect to that has its roots in a soda or an electronics company. Even depending on existing platforms such as mmorpg's might be complacent. Why not create a world that is equal parts interactive, and phisically active? <BR/><BR/>I don't know what it is but you see campaigns out there now that draw people in because they, the people, are an integral part of the brand/campaign. <BR/><BR/>there has to be an untapped idea that is jsut sitting around waiting to be exploited. The days of brilliant writing/art direction are over. The people that will be talked about at ad schools in 2075 are on the cusp of what we're doing right now. <BR/><BR/>traditional mediums are stagnant, as creatives we are lucky enough to be dealing with the blend of traditional and "WTF"<BR/><BR/>God speed and happy brainstorming.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6288641531795519232.post-35119135648298845872007-07-11T01:45:00.000-07:002007-07-11T01:45:00.000-07:00World of Warcraft.World of Warcraft.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6288641531795519232.post-20086591435724758182007-07-11T01:44:00.000-07:002007-07-11T01:44:00.000-07:00You guys use too many big words. It seems like yo...You guys use too many big words. It seems like you guys are trying to bigwordout eachother. This is a good point that is brought up. I will be presesnting all my print/outdoor ideas in WOW form.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6288641531795519232.post-59363003835856761662007-07-09T20:28:00.000-07:002007-07-09T20:28:00.000-07:00That being said Ryan, I don't think the question i...That being said Ryan, I don't think the question is "are you in Second life because its hot, or it really works there" but "where specifically within Second Life are you and why" is really the relevant question don't you think?<BR/><BR/>The proliferation of these virtual worlds will eventually be so widespread that it may be inexcusable to not be in (like its inexcusable for any legit company to not have a website).americanmidwestsamuraihttps://www.blogger.com/profile/05868702591135701767noreply@blogger.comtag:blogger.com,1999:blog-6288641531795519232.post-36774430383384042312007-07-09T13:59:00.000-07:002007-07-09T13:59:00.000-07:00.... Like always, a good idea should work anywhere....... Like always, a good idea should work anywhere. Are you in Second Life because it's hot? Or because the idea really works there?R Thomashttps://www.blogger.com/profile/01845651046539590833noreply@blogger.comtag:blogger.com,1999:blog-6288641531795519232.post-38234605689452080472007-07-09T13:57:00.000-07:002007-07-09T13:57:00.000-07:00It's the word "unlimited" that should scare us the...It's the word "unlimited" that should scare us the most. A bill board in a virtual word may not turn many digital heads but pushing the envelope much further and you are going to lose the attention of older Teachers and Cds who dont see the possibilities of this new medium.<BR/> I'm sure everyone in the biz can think of an agency or product that was late to the web, and how it suffered because of it. The inverse is that, there were companies advertising on the web from the very beginning. The work may not have been amazing, but there is something to say about being first.<BR/> Maybe the bigger ideas are the ones worth fighting for, something ad-students rarely get to do. All I know is that "product involvement marketing" is going to be big, and it's silly to ignore a hot medium thats only going to get bigger.R Thomashttps://www.blogger.com/profile/01845651046539590833noreply@blogger.com